APPLIED

IDENTITY / TYPOGRAPHY / MOTION / COMMUNICATION

DESIGN SYSTEMS IN PRACTICE

Applied brings together identity, typography, motion, and visual communication across real-world and self-initiated projects.

The work explores how fundamental graphic design principles- hierarchy, proportion, grid, rhythm, typography, colour, and image- can develop into coherent visual systems across print, screen, product, and space.

Alongside commercial work, self-initiated projects provide a space to test new approaches, extend systems across different media, and explore how static design can develop through motion and interaction.

BRAND SYSTEMS
CAMPAIGN DESIGN
MOTION & INTERFACE
PRODUCT VISUALISATION
ENVIRONMENTAL GRAPHICS
COMMERCIAL WORK